Keyword Research

Keywords are words and phrases that web surfers put into search engines when they are looking for websites that cover particular topics or sell certain products. The most important part of optimizing your website is the selection and implementation of your keywords. By targeting wrong keywords you will miss out on the valuable traffic you are trying to get. Keywords for your niche market should be identified and strategically incorporated throughout the design of your website, so you can ensure that your pages are focused on the keywords you have chosen, this will help with your positioning getting higher within Google and other Search Engines.

You know your site needs keywords, but which ones? How do you research keywords?

The correct way to choose and target keywords is to select multiple keywords together in a search phrase. A search phrase is made up of several words that are very relevant and make a search more specific. Optimizing with search phrases has many benefits compared to using single keywords, including:

• Less competition for your search phrase – you have the power to target keywords that have less competitors. These low volume keywords are a good place to start while you are building towards ranking for the more competitive phrases.

• A more relevant website

• Increased traffic volume -by targeting the keywords that get higher search volume or by targeting a higher number of keywords you have potential to get more traffic.

• Improved sales and revenue – with increased quality traffic comes an increase in sales. Everyone likes more conversions and more money.

• Better chances of a higher position within Google and other Search Engines

Our SEO services typically begin with thorough keyword research into search statistics, your market characteristics, and your competitive environment. Such research can identify unforeseen keyword combinations as well as opportunities that have less competition.

Keyword research is the foundation for any solid search engine marketing campaign. For many of our projects, the longest phase involves performing the keyword research. We take the time to get to know your business and the industry your company operates within, in addition to simply reviewing your web site. This allows us to develop a comprehensive list of keywords that receive a high volume of search traffic and/or low volume keywords that will bring you sales and/or leads.